In the olden days of publishing, you’d sign a book deal and your publisher would attach a publicist to your hip. That’s not always the case anymore. A lot of that work now lands on the shoulders of the author.
Even the bigger publishers expect you to maintain a public face. For authors at mid-range and smaller publishers, an online presence is necessary to reach an audience. And for self-published authors, a successful online profile will make or break sales.
This being publishing, you’re competing with a lot of people for attention. Do it wrong, and people will brush you off. Even something as simple as a Facebook profile offers a lot of ways to reach people–and a lot of ways to alienate your potential audience.
Rob W. Hart is the associate publisher at MysteriousPress.com, where he handles editorial and marketing for backlist titles by authors like James Ellroy and James M. Cain. He also worked for four years as a reporter, and for four years as the communications director for a politician. So he has experience not just selling books, but selling people.
Also, as the author of several short stories (in Needle, Crime Factory, Shotgun Honey, Dogmatika, the upcoming Kwik Krimes anthology) and a self-published novella (The Last Safe Place), he’s spent a lot of time marketing his own work.
And he’s here to show you how to sell yourself like a pro.
What This Class Covers
Unit 1: The art of social media
It sounds easy: Set up a Facebook and Twitter account, promote your stuff, profit. Right? Nope! There’s plenty of things worth knowing about the Big Two social media networks–as well as all the others available to you. From the difference between Facebook pages and profiles, to best practices for using Twitter, Rob will break down everything you need to know to get the most out of social media accounts.
Unit 2: Your online resume
If you’re serious about a writing career, you need a website–think of it like an online resume. And if you have a website, you need a bio that makes you sound like a professional. We’ll cover both of those things.
Unit 3: Dealing with the press
Do you know how to assemble a blast list? Write and send a press release? Make relationships with bloggers and writers? Target the right audiences for your work? We’ll cover all that, and more.
Unit 4: Miscellaneous
To close out the class, we’ll cover things like online advertising, author promotional services, and general tips and tricks that might come up through the course of the class.
* Each unit will include homework assignments to help demonstrate your understanding of the work, and Rob will be available throughout the duration of the course to answer any and all questions.
Goals Of This Class
- Gain a fuller understanding of how to make social media work for you
- Develop a professional author bio
- Take the steps toward launching (or improving) your personal website
- Learn how to handle outreach to press
- Learn how to sell yourself like a pro
Praise for Rob W. Hart:
“No writer serious about building a readership can afford to be coy about self-promotion. Rob W Hart’s class cut through the fluff and helped me focus on promotional strategies and how to develop that all-important online presence. No matter how much you think you know about marketing your work, there’s nothing like some honest feedback from a professional like Hart.” —Naomi M.
“Prior to taking Rob’s class, I thought I had a good social media and blog presence on the web. Rob showed how to refine my bios and present a more professional presence online. My sites are less funny, but the increase in followers just proved they guy knows what he teaches.” —K.A. Harris
“The critiques from Rob and the other classmates on improving and streamlining your Twitter and Facebook bios are worth the price of the class alone. As a writer slugging it out in the publishing world like the rest of us, Rob’s a wonderful guide through the insane maze and pitfalls of self-promotion–an endless well of information and encouragement. I highly recommend this class, especially if you were like me and knew next to nothing about this subject going into it.” —Dino P.
Go forth and sign up before it’s too late!!!!